Application Fee: $399.00
Excellence in implementation of a franchisor international expansion strategy.
This category is open to single or multi-brand franchisors that have a head office in Australia and which implemented an international expansion strategy between 1 July 2019 and 30 June 2020.
Entries must pertain to a single brand. Multi-brand franchisors are eligible to enter, but must declare which brand they are entering. All material, information and achievements must pertain solely to that brand.
Benefits of participating in this award
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Areas to be assessed
|Business planning and performance||This area covers background information in relation to the company’s international expansion program.|
|Research||Research undertaken prior to international expansion. This includes specific research undertaken in each market as well as piloting or testing of the franchise concept in new markets.|
|Strategy||Key strategic issues identified for success in each market. This includes investment of people and resources in the planning process as well as issues identified and how these have been addressed.|
|Risk management and adaptation||How risks have been minimised and unforseen challenges managed. This includes risks identified prior to entry into each market as well as adaptations made to your concept, products or marketing in the light of piloting or unforseen challenges.|
|Implementation and support||How effectively expansion plans have been implemented and supported in each market. This includes processes used to select international partners, agents or franchisees as well as initial training and ongoing support provided for local operators.|
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