Franchise Council of Australia

Franchise Forum 2020

PROGRAM  – Tuesday 13 October

10:00am – 10:10am AEDT

Welcome to the FCA Franchise Forum 2020

Master of Ceremonies:

Danny Ginsberg
Mindset Mechanic, Facilitator & Consultant
The Arbinger Institute


10:10am – 10:20am

Opening Address

Mary Aldred
Franchise Council of Australia

10:20am – 10:50am AEDT

Corporate culture and leadership

COVID-19 has put an end to business as usual and required strong leadership to adapt and meet unprecedented challenges. In the FCA Franchise Forum’s opening address Energy Australia Managing Director, Catherine Tanna, will share her expertise on:

  • Why it’s important to know and live your company’s values and culture – before a crisis hits
  • Building reputation, from the ground up, one story and one conversation at a time
  • Making people – employees and customers – the heroes of your business
  • Standing out in a competitive retail market

Catherine Tanna
Managing Director
EnergyAustralia Holdings Limited

10:50am – 11:35am

Emerging stronger, more resilient and ahead of the pack

Susie Salmon, Partner PwC has identified five key components to support performance optimisation following the Pandemic.  She will cover:

  • the hallmarks of an effective refresh & value creation strategy
  • how franchise networks should be adapting to the new normal
  • the key drivers to set your franchise network up for success
  • demonstrate case studies of those who have reimagined the possible & propelled themselves in front of the competition

Susie Salmon
Partner, Private Clients Strategy & Consulting

11:35am – 12:20pm AEDT

Panel Session

Franchise Recruitment

Panellists will share insights and key learnings about:

  • Franchise recruitment trends in COVID-19
  • How to find leads and recruit franchisees during COVID-19.
  • Engaging and communicating with franchise leads


Ben Johnston
Co-Head, SEEK Business

Manuel Spiteri
National Franchise Manager & Business Development Manager, Hire A Hubby

David Ridgeway
General Manager- Franchise Operations, Quest Apartment Hotels

Facilitator: Danny Ginsberg

12:20pm – 12:50pm AEDT

Panel Session

Optimising Commercial Leasing Outcomes

This expert panel will discuss:

  • National Leasing Code of Conduct – status and key principles
  • State based legislation
  • The question of franchisees left out of protections where franchisor holds the head lease
  • Dispute resolution mechanisms
  • Where to from here – new post COVID retail landscape


Alan Wein, Barrister and Solicitor – Principal Mediator, Special Legal Counsel – Director Australian Financial Complaints Authority (AFCA) – Chair of the Victorian Governments Covid-19 CTRS Administration Committee

Ange Kondos, Managing Director, LeaseWise

Mark Hooper, Chief Property Officer, Craveable Brands

12:50pm – 1:20pm AEDT


How you can achieve peace of mind by getting your brand’s employment compliance right

What steps can franchisors, directors and senior managers take to ensure they don’t inadvertently fall foul of complex and changing employment compliance responsibilities?

Find out how to implement a robust and systematic process to help you meet your businesses’ compliance requirements and ensure your board members and senior management are properly informed about your current progress in implementing employment compliance measures.

Steve Champion
ER Strategies Pty Ltd

12:50pm – 1:20pm AEDT


Mindset in a post pandemic world

Welcome to the new norm of constant change where leaders need to move from offering a service to being true leaders of transformation. This behavioural change must be powered by a mindset that unleashes learning and change. What is it? How do we find it? How do we keep it?

Topic Outcomes:
• Moving from an offer of service, to transformation
• Human relationship, the revolution is upon us
• Until we see differently, old problems remain
• Inward Vs. Outward, getting in and getting out

Danny Ginsberg
Mindset Mechanic, Facilitator & Consultant
The Arbinger Institute

12:50pm – 1:20pm AEDT


Crisis Management Essentials

Sean Dignum
SDA Strategic

PROGRAM  – Wednesday 14 October

10:00am – 10:20am AEDT

Opening Address

Announcement of 2020 FCA Hall of Fame inductee

The Australian Franchise Hall of Fame honours the sector’s legends, those that have made an outstanding contribution to franchising. The 2020 Hall of Fame inductee will be presented by FCA Hall of Fame Chair, Roger Wilson.

Master of Ceremonies:

Danny Ginsberg
Mindset Mechanic, Facilitator & Consultant
The Arbinger Institute

10:20am – 11:05am AEDT

Growth through acquisition

During this time of enormous change, there is a unique opportunity for franchises to consolidate their operations and create an advantage in the marketplace.

In this joint presentation, Rod Young, Managing Director of DC Strategy and John O’Brien, CEO and Founder of Poolwerx will draw on their extensive experience and deliver case study examples as they explore how and why an acquisition strategy could give your franchise the competitive edge through:

  • Acquiring individual competitor businesses as franchises in your network;
  • Converting competitor brands or networks;
  • Assisting underperforming franchisees to exit the network as part of a multi-unit growth strategy for high-performing franchisees; or
  • Corporate acquisition of competitors or existing franchisees

John O’Brien, CEO and Founder, Poolwerx


Rod Young, Managing Director, DC Strategy

11:05am – 11:35am AEDT

Panel Session

Beyond 2020 – Financing Franchise Growth

Get the inside word from our panel of franchise lending experts on how to unlock sustainable franchise funding to support the needs of new and existing franchisees. The panel will discuss:

  • A quick recap of how we got here
  • Who is lending?
  • Who are they lending to?
  • What are they lending for?
  • What will help?
  • What will not?
  • The impact and relevance of government supported lending


Darryn McAuliffe, CEO, FRANdata Australia


Tony Cotter, National Manager Franchising & Supermarkets, ANZ

Steve Seddon, Senior Manager – Franchising SME, Westpac Banking Corporation

Frank Versace, Chief Relationship Officer, Judo Bank

Phil Chaplin, CEO, Cashflow It

11:35am – 12:05pm AEDT

Franchisee Induction Training – “The COVID Way”

Historically induction and training at Hire A Hubby has been conducted over 2 weeks full-time in a classroom at the Hire A Hubby head office. When state borders closed in March due to COVID-19, Hire A Hubby needed to rapidly adapt how new franchises were inducted and trained.

The journey to move induction and training fully online has been enlightening and has provided a range of unexpected benefits including:

  • Substantially lower cost
  • Greater flexibility for both the trainer and new franchisees
  • Improved learning outcomes for new franchisees
  • The liberation of key head office resources to work on other priorities

Rein van Vliet
National Training Manager
Hire A Hubby & Innovative Franchise Brands

12:05pm – 12:20pm AEDT

Ministerial Address

Senator the Hon. Michaelia Cash
Minister for Employment, Skills, Small and Family Business

12:20pm – 12:50pm AEDT

Franchising Code of Conduct Update


Mary Aldred
CEO, Franchise Council of Australia

Nick Rimington
Special Counsel, Norton Rose Fulbright Australia

Tamra Seaton
Director, MDS Legal

Tamra Seaton

12:50pm – 1:20pm AEDT


Adapting to become a COVID-safe workplace

Amber Manning
Just Cuts

12:50pm – 1:20pm AEDT


Insurance and risk in 2020

Bring your questions to participate in this fully interactive session that will address the key insurance and risk issues keeping business leaders awake at night.

Paul Benjamin
Managing Director
Benjamin & Benjamin Insurance Group

12:50pm – 1:20pm AEDT


Australian political and government update

COVID-19 has unprecedently changed the way business and organisations are interacting with Governments and how decisions are being made by policy makers. In this session you will hear insights on how the political landscape has changed and how business and organisations need to adapt.

  • Good GR Vs Bad GR
  • The change in politics
  • Federal budget
  • Post COVID-19

Tahlia Robertson
Barton Deakin

Please note program is subject to change.


160 CFE Education points toward the Certified Franchise Executive (CFE) qualification are awarded for participation in this Forum.