Franchise Council of Australia

NFC21-22 Day Two Program

PROGRAM – Tuesday 5 April

8.55am – 10.20am AEST


8.55am – 9.10am AEST

Welcome and Day Two Opening

Andrew Klein, NFC21-22 MC


9.10am – 10.20am AEST

Culture Son et Lumiere

A creative session to help transform your culture, improve communications and connections in the digital age, for team building and creating high performing, tightly bonded teams and external ambassadors in the experience economy.

Mark Carter, peak performance, productivity and leadership authority


10.20am – 10.50am AEST


10.50am – 11.35am AEST


Navigating the post-Covid retail leasing landscape

This session will consider the commercial leasing landscape in 2022, including:

  • The challenges of lockdowns and landlord negotiations now that leasing protections and support frameworks are no longer in place
  • What power do you have whilst in a lease that’s marginal or loss making?
  • The opportunities for forward-thinking franchises to expand and renegotiate retail leases in the current marketplace
  • What rents are doing in 2022
  • Best practice leasing strategies that have worked for franchisors
  • What does the acceleration of online mean in sales reporting and occupancy cost obligations

FACILITATOR: Alicia Hill, Principal, MST Lawyers


Ross Cassimatis, General Manager, Leasewise

Matthew Williams, General Manager of Development and Leasing, Foodco Group

Jocelyn Saint-Fryar, Regional Corporate Counsel, Subway Systems Australia

Simon Scott, National Leasing Manager, Subway Systems Australia

How to stop losing customers and actually grow

Join a panel of specialists and business leaders to tackle confronting questions many franchise brands ask themselves, such as:

  • Why do customers really leave?
  • What can we do to stop our customers leaving?
  • Are we even attracting the right customers in the first place?
  • What growth opportunities are we missing?
  • How should we be effectively measuring the success of our business?

The panel will share insights, strategies and learnings from their own experiences on what franchise brands should be prioritising to drive profitable customer growth for each and every franchisee.

FACILITATOR: Mark James, CEO & Chief Strategist, Customology


Adam Neill, Chief Operating Officer, Soul Origin

Lara Quaini, CRM & Customer Experience Manager, Bridgestone Australia

Samantha Kane, Senior Strategy Manager, Customology

Culture Workshop with Mark Carter

In this workshop Mark will have an expanded conversation around the creation of the 4 traditions and the translation of 4 culture evolutions into business. This will allow for some brainstorming, free flow discussions and ideation in the typical style of a practical workshop. These two components, relevant to the initial keynote, will be appropriate for identifying how to initially revitalise your cultures especially in light of the emerging economies in the experience economy digital age and post the year that was!

PRESENTER: Mark Carter

11.40am – 12.25pm AEST


Strategic network planning for post-COVID growth

With Australia’s most recent national Census taking place on the 10 August 2021, franchisors will soon have access to fresh data to drive their network planning decisions. Attend this session to:

  • Understand how to use demographic information and data for territory planning, site planning and strategic network planning
  • Hear franchisors share their experience of site selection and territory planning for post-COVID growth.

Think of this session as an investment in your business – and this knowledge can be like insurance to minimize your future risk.

FACILITATOR: Peter Buckingham CFE, Managing Director, Spectrum Analysis


Michael Hobday, Head of Network Strategy, 7-Eleven

Jade Winter, Co-Founder and Director, Studio Pilates International

What is the key to a successful marketing campaign?

 Hear some of Australia’s leading brands share their practical advice on:

  • Targeting your marketing to the right audiences to generate cut-through in a congested market
  • Using data, customer research and testing to build a successful marketing campaign
  • Measuring the success of your marketing campaign

FACILITATOR: Stephanie Cheng, Senior Global Growth Manager, Sesimi


Christian Johansson, Chief Marketing Officer, RAMS

Rebecca Barnes, Chief Marketing Officer, Poolwerx

The clock’s ticking on sustainability

Meet the challenges of implementing sustainability across your business and prepare for upcoming regulatory deadlines. Attend to learn:

  • How to develop a culture of sustainability
  • How you can maintain franchisee profitability while minimising landfill
  • Solutions for meeting customer expectations and regulatory deadlines

Cost-effective instore solutions for implementing sustainability

FACILITATOR: Rachel Glasbergen, Senior Business Leader, The Alternative Dairy Co


David Prince, CFO, Chatime Group

Jessica Ip, Chief Transformation Officer, CouriersPlease

12:25pm – 1.25pm AEST


1.25pm – 2.10pm AEST


Recruitment solutions in the new world

In a competitive recruitment environment, how do you ensure your franchise system stands out from the crowd?

Discover how to:

  • Maximise the effectiveness of your SEO, boosted social media posts and ads through delivering compelling content
  • Promote your system to prospective franchisees through telling the success stories of your franchise partners
  • Diversify your recruitment marketing mix to drive brand awareness and build your recruitment pipeline

FACILITATOR: Glenn Walford, Founder, franchise buyer


Tony Brusch, Network Development Manager, Price Attack

Greg Prussia, National Business Development Manager, Bedshed

Luke Martin, National Development Manager, PACK & SEND

Managing business disruption

The risk of further business disruption remains a key challenge for franchise networks, impacting business and financial planning. Find out how to manage business disruptions, build resilience, support your people, win the war on talent and develop strategies for staff retention, and even grow your network amidst ongoing uncertainty and changed trading conditions.

FACILITATOR: Geoff McDonnell, Owner & Managing Partner,  Business Essentials


Steve Plarre, CEO, Ferguson Plarre Bakehouses

Jane Sheridan, Southern Regional Manager , Rest

Helen Searl, BNI Executive Director / Franchise owner, BNI Melbourne West & Geelong

Effective communication in uncertain times

What positives have come out of COVID-19 that now shape our communication styles? Attend to learn:

  • How to lead in a positive way in unstable times
  • The do’s and don’ts of difficult and personal conversations with your team
  • Tips to build a compelling future for the team

FACILITATOR: Kelley Matson, Head of Education & Lead Presenter, Franchise Relationships Institute


Lesley Gillespie OAM, Co-Founder, Bakers Delight

Adam Greer, General Manager Franchises, Aramex Australia

Wendy Donaldson, Head of Operations, Narellan Pools

2.15pm – 4.00pm AEST


2.15pm – 3.00pm AEST

Panel: Helping our people get their mojo back

Supporting your network for post-pandemic wellbeing and resilience

  • Helping franchisees to cope with with the myriad issues of the Covid business environment
  • Managing the impacts of stress has impacted on the franchisor head-office team
  • Supporting young people and employees across your network

FACILITATOR: Greg Nathan, Founder, Franchise Relationships Institute


Jewli Turier, Director – Business Performance, Home Instead Australia

Michael Ermer, General Manager, Boost Juice

3.00pm – 3:50pm AEST

Be bold and make it happen: lessons from running a purpose-led business

Co-founder and CEO of profit-for-purpose toilet paper company Who Gives a Crap, Simon Griffiths will share:

  • How he built the Who Gives a Crap business by thinking out of the box to build the brand and deliver on the goal of building toilets in the developing world
  • How failing leads to success: lessons in resilience and picking yourself up again when business does not go to plan
  • 10 core business lessons: from how doing good is good for business, what it means to be in the business of delight and how to build customer trust, loyalty and brand advocates – and how all this helped Who Gives A Crap through the pandemic

Simon Griffiths, co-founder and CEO of profit-for-purpose toilet paper company Who Gives a Crap

Griffiths Simon 1 2021

3.50pm – 4.00pm AEST

Closing remarks

Andrew Klein, NFC21-22 MC


4.00pm AEST


4.00pm – 6.00pm AEST


Please note program is subject to change.


A maximum of 450 CFE education points toward the Certified Franchise Executive (CFE) qualification are awarded for participation in NFC21-22.