LJ Loch

Head of Media & External Affairs - Chief Policy Officer

With 35 years of experience in business and government, LJ Loch is one of Asia Pacific's most experienced and trusted reputation protection and amplification specialists. LJ has a strong ESG framework and a proven track record of delivering results in highly sensitive and complex environments.

As the Executive Chair and Founder of Alpha Consult Global, LJ leads a team of reputation ninjas who are experts in media, government, and influencer relations. Whether it is litigation, crisis, or stakeholder engagement, LJ helps the FCA to provide context, nuance, and experience that shape and protect our clients' most valuable asset: their reputation.

LJ is also proudly Head of Comms and Media for the Australian Federation of Travel Agents, representing Australia's Travel Professionals.