With over 12+ years of work experience in marketing communications, media planning, and buying, I am a passionate and driven Managing Director at tfm.digital, a boutique agency that provides marketing solutions to SMEs in the Franchise and Multi-Location sector. I enjoy helping my clients grow their businesses and reach their target audiences. I value creativity, innovation, and collaboration, and I strive to deliver high-quality results that exceed expectations and generate positive outcomes.

At tfm.digital, I lead a team of talented and dedicated professionals who work across clients in Fitness, Health & Wellness, Retail and Hospitality. I oversee the marketing strategy, media planning and buying, and account management for our clients, ensuring that we provide effective and efficient solutions that align with their goals and budgets. I also leverage my own experience as a franchisee at City Cave Float & Wellness Centre, a network of wellness centres that offer float therapy, infrared sauna, massage, and yoga. As a franchisee, I manage the daily operations, marketing, and customer service of my own centre, as well as collaborate with other franchisees and the franchisor to improve the overall performance and profitability of the brand.