Caitlin Bancroft

Chief Marketing Officer, Collective Wellness

Caitlin Bancroft is the Chief Marketing Officer for Collective Wellness Group (CWG), joining the business in July 2021. In her time at CWG, Caitlin had led the marketing for Anytime Fitness, XTEND and SUMHIIT Fitness. Prior to CWG, Caitlin has held Senior Marketing leadership positions at Blackmores, Revlon Cosmetics, and Vitaco Health, with her early career spent in the advertising industry working on brands such as Nike, Diet Coke and news.com.au. 
 
As well as being a consumer-centric, commercially astute, strategic, and innovative Senior Executive, Caitlin is also passionate about health and wellness and inspiring others to be their best selves. Through her role at CWG she has the opportunity to marry her dual passions of brand marketing and health and wellness every day in her work.