Jay Westbury
Jay brings over two decades of experience in leading peak industry bodies as CEO and has previously been Chair and Vice chair of industry groups both in Australia and globally. The sectors he has previously worked across have close ties to franchising, giving Jay a deep understanding of the unique challenges and opportunities within the franchise industry.
With an MBA from the Australian Institute of Business and a deep background and understanding of achieving public policy outcomes across the Australian political landscape, Jay leads the FCA across all of the member and stakeholder engagements, policy and FCA governance.
LJ Loch
With 35 years of experience in business and government, LJ Loch is one of Asia Pacific's most experienced and trusted reputation protection and amplification specialists. LJ has a strong ESG framework and a proven track record of delivering results in highly sensitive and complex environments.
As the Executive Chair and Founder of Alpha Consult Global, LJ leads a team of reputation ninjas who are experts in media, government, and influencer relations. Whether it is litigation, crisis, or stakeholder engagement, LJ helps the FCA to provide context, nuance, and experience that shape and protect our clients' most valuable asset: their reputation.
LJ is also proudly Head of Comms and Media for the Australian Federation of Travel Agents, representing Australia's Travel Professionals.
Helen Alfa
Helen Alfa is a highly motivated business leader with a successful track record in small business development and franchise operations. Helen started her career in health, fitness, and wellness over 35 years ago in the weight loss and fitness industries, as a sales manager and group fitness instructor, and successfully owned a gym franchise for six years which she sold to a large fitness chain. More recently, Helen was National Franchise Manager at Fernwood Women’s Health Clubs, and was responsible for franchise development and growth. A previous member of the FCA’s Victoria/Tasmania Chapter, Helen now works at the FCA as State Manager for Victoria/South Australia/Tasmania and as National Membership Manager.
Lisa Saville
Lisa's previous experience covers managing logistics and teams, Not for Profit organisations as well as working with executives leaders and volunteer teams for over 25+ years. As a high functioning, manager and capable leader, Lisa enjoys the opportunity to work in management and growth with a highly recognised and regarded companies.
STAFF
Danielle Araujo
Danielle is a seasoned Events Coordinator with over 7 years of experience in the events industry, specializing in crafting unforgettable experiences for events of all sizes—large, medium, and small. Her expertise goes beyond logistics; she skillfully aligns client expectations with the unique needs of each event, ensuring that every detail is meticulously planned and executed.
With a Bachelor's degree in Public Relations, Advertising, and Applied Communication, along with certifications in Project Management and Hospitality, Danielle is dedicated to exceptional customer service, negotiation, and stakeholder management.
Garrett Wang
Garrett is a fully qualified Certified Public Accountant (CPA) with over 8 years of extensive work experience across various industries, including retail, logistics, hospitality, member service, and insurance. His diverse background has equipped him with a comprehensive understanding of the financial intricacies that different sectors face. He collaborates seamlessly with colleagues from various departments to achieve common goals within tight deadlines. Furthermore, he is equally adept at working independently when required—managing projects autonomously while maintaining high standards of quality even under pressure in busy environments.
Outside of his professional commitments, Garrett engages in activities that foster personal growth and relaxation. he enjoys cooking—a hobby through which he explores culinary techniques from different cultures—and traveling—an activity that broadens his perspective by exposing him to new experiences and ideas around the world. These interests not only enrich his life but also enhance his adaptability and creativity within both personal endeavours and professional tasks.
Hayden Andrews
Hayden is our talented in-house graphic and digital designer specialising in interactive media and visual design.
With a degree from RMIT, Hayden's specialises lay in a range of areas including Game design, interaction design, prototyping, visual art/design, and programming.
