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Business Management Program
3 courses • Approximately 20 minutes per course • Self-paced online learning

1. Understanding Your Role as a Franchise Business Owner

Understand what it means to operate as both an independent business owner and a member of a franchise

network. This course explores the responsibilities of the franchisor and franchise partner, the importance of

following the franchise system and the key areas franchise partners need to manage to build a strong and

sustainable business.

2. Setting Priorities and Managing Business Performance

Learn how to look beyond sales, understand what your business results are telling you and focus on the

actions that will make the greatest difference. This course helps franchise partners set practical goals, select

useful performance measures, investigate the causes behind results and turn priorities into clear actions.

3. Building a Consistent and Sustainable Business

Create practical routines that help your business operate consistently without relying on memory or constant

owner involvement. This course guides franchise partners through daily, weekly and monthly business checks,

clearer responsibilities, early risk management and preparation for busy periods, change and future growth.

 

Financial Management Program
3 courses • Approximately 20 minutes per course • Self-paced online learning

4. Financial Foundations for Franchise Partners

Build confidence with the essential financial concepts every franchise partner should understand. This course

explains revenue, expenses, profit, cash flow, fixed and variable costs, working capital and break-even in clear

language, helping participants better understand how their everyday decisions affect financial performance.

5. Reading Financial Reports for Franchise Partners

Learn how to read and use the financial reports that show how your business is performing. This course

introduces the Profit and Loss Statement, Balance Sheet and Cash Flow Statement and helps franchise

partners identify trends, ask better questions and use financial information to support more informed business

decisions.

6. Financial Compliance and Risk Management

Understand the financial systems, records and controls required to operate a responsible franchise business

in Australia. This course covers bookkeeping, GST and BAS obligations, payroll records, insurance, internal

controls and franchisor reporting, while helping participants recognise warning signs and know when

professional advice is required.

 

Local Area Marketing Program
4 courses • Approximately 20 minutes per course • Self-paced online learning

7. Introduction to Local Area Marketing

Understand how local area marketing can build awareness, strengthen customer connections and support

business growth. This course explains the franchise partner’s role in local marketing and how locally delivered

activities can complement the franchisor’s broader brand, campaigns and marketing strategy.

8. Understanding Your Local Market and Customers

Develop a clearer picture of the customers, competitors and opportunities within your local area. This course

helps franchise partners research their market, identify priority customer groups, understand customer needs,

review competitors and use tools such as customer profiles and a simple SWOT analysis to guide local

decisions.

9. Choosing and Delivering Local Marketing Activities

Learn how to select marketing activities that suit your target customer, objective, budget and operational

capacity. This course explores social media, digital search, email, SMS, partnerships, community activities,

events and print marketing, while covering clear messaging, brand approvals, legal requirements and basic

measurement.

10. Building Your Local Area Marketing Plan

Turn your local marketing ideas into a practical and structured plan. Participants work through their target

customer, local opportunity, objective, message, activities, schedule, budget, responsibilities and measures,

producing a completed Local Area Marketing Plan that can be used in their franchise business.

 

People Management Program
4 courses • Approximately 20 minutes per course • Self-paced online learning

The People Management courses were developed by Franchise Education Australia in collaboration with HR

Central, combining practical franchise education with professional human resources expertise.

11. People Management Foundations for Franchise Partners

Understand your responsibilities as an employer, learn the foundations of setting up employment correctly and

recognise when to pause and seek professional support. This course introduces employment types, workplace

responsibilities, essential terminology and the different roles of the franchise partner, franchisor and

professional advisers.

12. Recruiting, Onboarding and Workplace Communication

Learn how to plan your recruitment, select suitable candidates, prepare for their arrival and communicate

clear expectations throughout the onboarding process. This course provides a practical approach to job

advertisements, screening, interviews, employment checks, documentation, induction and professional

workplace communication.

13. Workplace Compliance and Record Keeping

Understand the key workplace obligations involved in paying and managing employees and maintaining

accurate employment records. This course covers awards, classifications, employment conditions, contracts,

policies, pay, hours and leave records, helping franchise partners recognise compliance risks and know when

information requires further checking or professional advice.

14. Workplace Safety, Conduct and People Risk

Learn how to recognise workplace safety and people risks and respond to concerns using a clear, fair and

consistent process. This course covers physical and psychosocial safety, incidents, employee concerns,

workplace conduct and performance issues, helping franchise partners gather facts, prepare for fair

conversations and seek support before making high-risk decisions.