STRONG Pilates accelerates global momentum with expansion into Central and Eastern Europe; announces Master Franchise partnership with Xtreme Brands
STRONG Pilates, the global fitness franchise known for its unique blend of Pilates, cardio, and strength training, has announced a major partnership with Poland’s largest wellness franchise operator, Xtreme Brands. The franchising group will lead STRONG’s expansion across Central and Eastern Europe under a Master Franchise Agreement, reflecting the brand’s growing international momentum and the scalability of its innovative training model.
As the first external brand to join the Xtreme Brands’ established portfolio of 189 operational clubs under its Xtreme Fitness Gyms offering, STRONG will add a boutique, innovation-led offering unlike any other. Currently maintaining a growth rate of approximately three new clubs per week, Xtreme Fitness Gyms offers a full turnkey solution for franchisees, including dedicated property sourcing, design, and sales teams.
The new Master Franchise Agreement will see STRONG expand first into Poland and the Czech Republic, taking its global footprint to 16 countries including the USA, Australia, New Zealand, Canada, the UK, Ireland, Japan, Singapore, Indonesia, the Philippines, Malaysia, South Korea, Dubai and Bahrain.
Co‑founder and Chief Executive Officer of STRONG Pilates, Michael Ramsey, says the partnership is an exciting step for the brand as they venture into the European market.
“Xtreme Brands is a leader in the wellness space with strong franchising credibility, experience and values that align closely with ours. Our partnership gives us enormous confidence in our expansion across Europe, and we look forward to reaching new markets and fitness communities.”
Xtreme Brands is looking to expand to 750 operating locations across Central and Eastern Europe by 2030, many of which will be STRONG Pilates studios. These expansion plans are supported by investment from bValue Fund, an investment fund specialising in high-growth businesses across Central and Eastern Europe.
Chief Executive Officer of Xtreme Fitness Gyms, James Cotton, says the partnership marks a significant milestone for the group, as it welcomes its first international brand to its network amid rapid expansion plans.
“STRONG Pilates is a proven international concept that responds to growing demand for training that combines Pilates, strength and cardio. It is a natural addition to the Xtreme Brands portfolio and one we are well positioned to scale through our experience in franchise development, site selection and club operations. Our ambition is to build a strong and lasting presence for the brand across Central and Eastern Europe.”
For further information about STRONG Pilates, visit strongpilates.com.au