Subway, a prominent member of the Franchise Council of Australia, has recently expanded its footprint with the introduction of its 34th drive-thru location at Subway Falcon, positioned south of Perth. Luke Anderson, who has been steering this franchise since 2021, expresses overwhelming satisfaction with the reception of the drive-thru concept among customers.
The launch of Subway's inaugural drive-through in Western Australia signifies a significant shift for the franchise, transforming Subway Falcon from a traditional standalone restaurant, operating since the late 2000s, into a more accessible and convenient destination for patrons. Luke Anderson emphasizes the paramount importance of prioritizing customer satisfaction, highlighting the correlation between understanding customer preferences and fostering loyalty.
Since its debut last Wednesday, the drive-thru has witnessed a remarkable uptick in both foot traffic and sales, reflecting the successful integration of this new format into Subway Falcon's operations. Matt Brownhill, Director of Franchise Performance for Subway in Western Australia, applauds the franchise's dedication to enhancing guest experiences and hints at future expansions of the drive-thru format across more Subway restaurants, underscoring the brand's commitment to continuous improvement and innovation.