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Franchise Relationship Institute

Franchise Relationship Institute

CFE Courses

Foundation Field Manager Bootcamp

320 CFE

Field managers have a challenging role working at the front line of the business, balancing the needs of franchisees with the requirements of the franchisor. The Foundation Field Manager Bootcamp will give them a boost of confidence, clarity, and inspiration to reignite their passion for their role as well as equipping them with a powerful set of tools and strategies for improving franchisee engagement, profitability and brand alignment.

Here’s what you will learn and experience:

· Models on the psychology of the franchise relationship.

· Processes to deliver effective face to face and virtual field visits.

· Group discussions to share best practice on hot topics.

· Real-life case studies on how to resolve difficult situations.

· Techniques for managing difficult conversations.

· Coaching tools for improving motivation and performance.

Location: Virtual

Date/Time: 5 Sessions: August 18, 20, 25, 27, 28

9:30 am to 11:30 am AEST (Australian Time)

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Advanced Field Manager Bootcamp
(Foundation Field Manager Bootcamp is a prerequisite)
320 CFE

The Advanced Field Manager Bootcamp is a practical experiential professional development program that equips field managers with high-level knowledge, skills and strategies to build credibility, trust and commitment with experienced franchisees. Participants must have completed the Foundation program so they have a grounding in the models on which this course is based.

At FRI we regard field management as a profession, and as such, field managers need to undergo ongoing professional development to keep their skills sharp so they can support franchisees at a higher level. In addition to building on the concepts gained in the Foundation Bootcamp, the advanced program provides fresh insights into the mechanics behind certain techniques and introduces participants to new and exciting tools and models to enhance their credibility and effectiveness.

Here’s what you will learn and experience:

· Dig deeper into familiar models so you understand the mechanisms behind how they work

· Introduce new concepts and help you identify how to use these to improve your effectiveness

· Help you to understand how the models fit together and integrate them into your own practice

· Review important concepts to help you drive the profitability and sales of your franchisees

· Create opportunities where you can share your experiences and insights with your peers

· Encourage you to revisit existing goals and set further meaningful goals and action plans

· Keep the learning process challenging, engaging and enjoyable.

Location: Virtual

Date/Time: 5 Sessions: November 10, 12, 17, 19, 20

9:30 am to 11:30 am AEST (Australian Time)

Getting Franchisee Buy-In to Change

80 CFE

Franchisors increasingly need to roll out new initiatives so their networks can remain successful and competitive. Yet franchisees will often resist, especially if they are being asked to think differently or invest significant time or money. This workshop will equip you with the tools and skills to engage and communicate with franchisees in a way that gains their full commitment and support, so you can achieve your vision for success. Any franchisor executive charged with influencing franchisees to adopt important new initiatives will benefit greatly from this workshop. This includes senior leaders, heads of departments, members of project teams, and field consultants.

Location: Virtual

Date/Time: TBA

Culture of Franchising Workshop
80 CFE

Our Culture of Franchising Workshop is a practical, interactive professional development program designed to equip people in franchisor Support Office roles with the important skills they need to create happy franchisees. The Culture of Franchising workshop will give your team an understanding of what franchisees need, and how to deliver this in an effective, empathetic manner. Even your most seasoned franchisor staff will come away with new insights and skills. Besides having the opportunity to share ideas and insights with other attendees from different brands, participants will learn:

· What franchisees want from a franchisor.

· The various stages of the franchisee lifecycle.

· The psychology of healthy franchise relationships.

· Tips for diffusing difficult situations and conversations.

· How to get franchisee buy-in to change and important policies.

· Common mistakes that frustrate franchisees and how to avoid them.

· How to provide appropriate emotional support to distressed franchisees.

Location: Virtual

Date/Time: TBA

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